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Ariana Grande Walks Out On Scooter Braun As Her Manager: Reports
Ariana Grande has decided to drop her longtime manager Scooter Braun, Billboard said on Monday.
The decision has come 10 years after she first signed on. Braun owns the company SB Projects, which is known to manage A-Listers such as Justin Bieber and Kanye West.
Kicking off her musical career in 2013 with her debut album, “Yours Truly,” Granfde has released 5 albums since. Despite the reports, a source has revealed to Page Six that Grande and Braun are still working together.
Both their reps did not immediately respond when asked to comment.
Their separation can come as a shocker given that the singer recently announced a deluxe 10th-anniversary edition of “Yours Truly” to drop on August 25.
Adding to the heat is the confirmation that Demi Lovato also decided to sever ties with Braun last month. The “Sorry, Not Sorry” singer is yet to find new management. Lovato has been releasing the rock version of many of her songs.
On Friday, rumors swirled that longtime client Justin Bieber who Braun has managed since his debut in 2006, was set to part ways. Reps, however, shut down the rumors quickly.
The sudden exodus comes on the heels of Braun’s fallout with Taylor Swift in June 2019, when he bought all her master recordings. The feud resulted in Braun selling the recordings for more than $300 million in 2020. Swift vowed to rerecord, which she has begun to deliver on.
Swift recently announced her next album, a rerecording of 1989 (Taylor’s Version), while concluding her Eras Tour. She was “grossed out” by Braun’s purchase of her original music.
In September 2022, Braun spoke out about his experience after purchasing Swift’s masters. He explained while he was on NPR’S The Limits with Jay Williams, “The regret I have there is that I made the assumption that everyone — once the deal was done — was going to have a conversation with me, see my intent, see my character and say, ‘Great, let’s be in business together,’ and I made that assumption with people that I didn’t know.”
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